Digital or Social media marketing is a form of digital marketing that involves using social media platforms and websites to promote a product or service. It’s a popular method because social media allows businesses to reach a large audience and engage with them in a more personal way.

In addition, social media provides businesses with valuable data and analytics that can help them track the success of their marketing campaigns and adjust their strategies accordingly.

Social media marketing also involves managing a company’s online presence and reputation, which can include responding to customer inquiries and complaints, and creating content that reflects the company’s values and brand identity.

Overall, social media marketing is an important tool for businesses to connect with their customers and build relationships, as well as promote their products and services to a wider audience.